Invest in Photography: Pictures Last Forever
Photography is the line item to protect. Allocate 10 to 15% of the total to photography and video, and book 12 to 18 months out for a popular date, since photographers take one wedding a day and the good ones fill early. Then keep the plan realistic on the day itself. Formal sessions should run 30 to 45 minutes at most, because beyond that you are absent from your own reception and the results stiffen anyway. Bring a shot list so the groupings you care about are covered, but leave unstructured time in it, since the frames couples end up printing are usually the unplanned ones. A first look moves portraits earlier and buys back most of an hour with guests.
Key Takeaways
- Allocate 10-15% of total budget to photography/videography
- Book photographers 12-18 months in advance for popular dates
- Create a shot list but allow time for candid moments
- Limit formal photo sessions to 30-45 minutes max
- Consider a 'first look' to free up more reception time with guests
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Source: Vogue